OUR FOUNDER

Shuba founded MaxxyJae in 2023, with a vision to synthesize women empowerment together with slow fashion.

I grew up in a family farm growing Cotton, Coconut trees, Maize, Spices and much more crops producing natural fibres and other produce. We also had a triumphant textile spinning business in town. Dad was a manufacturing & business management guru in textiles, brother was a marketing team leader for a leading global brand. Growing in this environment gave me so much insight and became so passionate about nature, women and fashion along with business management!

For past two decades, I’ve been building my strengths and skills with Bachelors in Commerce and Masters in Accounting & Finance and building a career. Sudden shift took me towards co-owning 2 big retail franchises simultaneously and winning best Franchise of the year award for one of them.

Comes a child in my world, totally changed my perception and awareness to toxic additions to pretty much everything we use every day. So, I wanted to combine my passion to empowering women with love of nature.

Living closer to the nature surrounded by Australian native Fauna & Flora in a 100-acre slice of heaven, walking barefoot – sensing and connecting to mother earth helps me to listen to my intuitions.

Our team works tirelessly to source women owned and women made products as practically as possible to introduce it to our everyday women. We strongly believe in KARMA – what we put in is What we get back. More sustainable | eco-friendly | natural fibers and fabrics from recycled materials is the way to our future.

What is good on our skin, is good for our planet earth!

Namaste

Shuba